Google paid a reputed $5 million to place an advert on TV during the Super Bowl in America yesteday. Totally new departure for a company whose reputation has been built almost entirely online and by word-of-mouth. Indeed, their Chief Executive Eric Schmidt tweeted that ”someone said “Hell has indeed frozen over”” as Google used the old media to advertise the new…but I’ve seen billboard ads for Google’s Chrome browser everywhere, so it can’t be that new…

Anyway, the advert itself is quite sweet really. Romantic. In a traditional “American in Paris” way. And clearly men use search engines, not women. Sigh.