Back in March I blogged about becoming a growth mindset school following our staff launch event. Since that time we have been very busy preparing to roll out the ethos to the whole school. Here’s what we’ve been up to, and what we’re planning for September…
Re-branding the school
Our old school motto was “Developing Potential to the Full” – a noble idea full of good intentions. However, as John…
#EngchatUK: the importance of oracy
I will be hosting an #EngchatUK on Monday 30th September. The focus of the chat will be oracy and…
Can Twitter change education?
As observed by Thomas Starkey in Stack of Marking, it’s obligatory for any blogger to include a…
How Graham Linehan fooled Twitter (myself included) into believing that Osama Bin Laden was watching the IT Crowd in his Abbottabad hideout. When I think about it now, it is so obviously ridiculous! But, at the time, it just sounded so credible. Hook, line and sinker.
The first live televised debate (of three) between Gordon Brown, David Cameron, and Nick Clegg is on this Thursday at 8:30 pm on ITV1 (and in HD if you fancy it…)
A really interesting event in its own right - and even more interesting for media geeks. Be sure to follow the debate and keep and eye on the live blogs (all the main newspaper websites are running them - Telegraph and the Guardian for example - as is ITV itself. Above all, it would be well worth following the Twitter trends as they emerge to gauge reaction.
I may even do a lesson about this next week. You never know.
On Twitter at www.twitter.com/hildrewmedia
And here on Tumblr at hildrewmedia.tumblr.com/ask
Why does Buzz even exist? Is it because Google wants to make my life better in some way? No. Buzz exists because Google feels threatened by Twitter and Facebook and wants to kill them. Google has become what Microsoft used to be—the Borg, the company that gobbles up ideas from smaller rivals and cranks out lame imitations in an attempt to put the little guys out of business.
That is the biggest problem with Buzz—it was invented not for us but for Google. So now, because Google feels threatened, we have yet another thing to learn, which won’t be easy because Google is basically a world where nerd engineers get turned loose in a Montessori preschool, and they have no idea about user interface design and, frankly, they don’t care."
Wow…harsh…but probably accurate given the idea that Google is threatened by social networking and Google Wave didn’t really take off…But, having said that, they can design user interfaces. Their search page is still pretty perfect.
The power of the social media… first overwhelming legal eagles Carter-Ruck in the infamous Trafigura case, then forcing homophobic Jan Moir into full retreat, and finally battering the X-Factor juggernaut into submission with RATM at Christmas number one. Now, disgruntled A-Level biologist are using Facebook to complain that the questions on last week’s exam paper were unfair - and the regulators are calling for an official report!
Whatever next? Twitterfall campaigns that I’m setting too much homework for my media class?
The Two Screen Social Back-Channel In Action?
This video shows the Twitter trends over the course of yesterday’s X-Factor Final and would seem to support the Two-Screen theory, except that most of the trends picked up after the show. Apparently, people tweeted more about the final after it had finished than during it. As this article suggests, maybe people aren’t as into multitasking on a Sunday night. But still, this series of the X-Factor has marked a new era of interaction between broadcast and social e-media and, as Gary Hayes argues, this is something that all broadcasters are now keen to develop and capitalise on. Whatever next?
“I knoe bitches from oyg that would dead mob yah s—t in harlem”
Tweeted by: @SomeNerdyAssGangstuh
Okay, I admit that the title of this theory sounds a little bit dubious, but bear with me. Robert Andrews has invented or applied this term to the insane Twitter response to the outpouring of tweets, Facebook updates and blog posts that accompany each episode of the X Factor on ITV1. He lists the following statistics related to the Jedward/Lucie Sunday night show on 15th November:
• X-Factor occupied half of Twitter’s top “trending” global topics list during Sunday’s show.
• @TheXFactor has 51,000+ Twitter followers and a total 1.65 million Facebook fans.
• 13,000-14,000 live comments come in via CoverItLive chat during a typical Sunday night. Together with text messages, emails and tweets, they are filtered by an editor for panelists on Holly Willoughby’s Xtra Factor show.
• 11,000 The X Factor twibbons are being worn by tweeters’ avatars; and they have been exposed to a further 850,000 users.
All these statistics (provided by the social media editor of ITV.com, Ben Ayres) point to a new media phenomenon, argues Andrews - The Two Screen Social Back-Channel.
The theory goes that you have one screen (the TV) with your primary text on it. In the old media world you would go to work or school the next day and talk to your friends about it - the so-called “water-cooler” effect. Now, you have your second screen (laptop or mobile) visible at the same time and use this second screen to interact with others, chat and comment on the show while it is happening via social networks or forums. And this is the social back-channel.
Now that’s what I call a long view.
Today there has been a conference held in London called The 140 Characters Conference (or #140Con) all about how to use Twitter. Seriously. And the following bit of theory was proposed by Tony Mattson, the group business director of UM London. He presented a talk about how social media can drive communications strategies and summarised his advice in five rules:
1. Evolve. Listen to what consumers are saying.
2. Maintain. Social media are as well as and not instead of.
3. Refresh. Content is quick online. People go online more.
4. It is all about the conversation. Brands need topics that people want to talk about.
5. Leverage. Social media are now mass media. But you need to consider the whole communication space.
So there we go - our first bit of Twitter Theory. See the Guardian Blog for a fuller report, including a discussion of how Twitter helped Daren Forsyth to know his onions. Seriously.